Our Purpose: We help people slow down and share the good times.
With 50 years of fire know-how, Duraflame, Inc. has innovated and expanded its product offerings over the last half-century to include a wide variety of fuels - all with the goal of helping people enjoy their fires to the fullest, to Start Something Good®. Besides fireplace fuels, the company also manufactures, distributes and markets a full complement of quality grilling fuels, sauces and seasonings under several brand names, including duraflame®, Cowboy® Charcoal, Western®, B&B Charcoal™, and Barbeque Wood Flavors™.
America’s firelog brand leader, Duraflame has consistently proven its leadership in the fireplace fuel category and upheld its commitment to millions of loyal customers for over 50 years. Explore the complete line of duraflame® brand products, including firelogs, firestarters, lighters, matches and charcoal on the website, and find out why it’s always a good time to enjoy a fire.
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Cowboy Charcoal Hardwood Lump Charcoal is America’s leading lump charcoal brand. Over the years, the product line has expanded to include a variety of lump briquets, chips, chunks, pellets, pit-style cooking wood, and BBQ sauces. Cowboy strives to help people fully enjoy not just the great flavor of a live-fire meal, but the entire grilling experience. Visit the website to learn more about the brand’s heritage and its products, and explore Cowboy’s collection of recipes.
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B&B charcoal offers a wide variety of grilling fuels, including lump, briquets, pellets, cooking wood, chips, chunks, fire starters, rubs and sauces. Visit the website to learn more about species-specific and Texas Style fuel products and how they add distinctive flavor to the foods you cook.
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Western® Premium BBQ Products is the go-to brand for premium smoking wood products, including chips and chunks. Produced with pride and care in a variety of species, Western products help grilling enthusiasts and professionals achieve the perfect flavor while enjoying the process. Visit the website to discover great grilling tips and learn more about Western’s extensive line of products.
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Since the invention of the first manufactured wood-wax firelog in 1968, Duraflame has faithfully provided fast-lighting, cleaner burning fires to generations in North America and beyond. And over the past 50 years, the trusted duraflame® brand name has become synonymous with reliability, safety and convenience. The corporation is now in its third generation of family ownership and stewardship. Duraflame, Inc. employs approximately 600 people at offices and manufacturing facilities across North America in California, Texas, Missouri, Kentucky and Mexico.
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Our story begins over 100 years ago with the formation of California Cedar Products Company (Cal Cedar) in Stockton, California in 1917. Cal Cedar manufactured wood slats, which look like flat, rectangular slices of wood, from California incense cedar wood. They sold this raw material globally to the pencil industry for the manufacture of wood case pencils.
The first wood-wax firelog was created after a multi-year R&D project at Cal Cedar. The largest manufacturer in the western world of wood slats at the time, the company was looking for ways to recycle the tremendous volume of sawdust by-product from its wood manufacturing operations. The research department developed a mixture using the sawdust with petroleum wax, and invented a specially designed extruder to make a new type of fireplace fuel, the firelog.
By 1970, Cal Cedar incorporated the firelog business as a separate subsidiary, California Cedar Firelog, Inc., and released the new product under an eponymous brand name, the “California Cedar Firelog”.
A year later, Cal Cedar changed the name of its subsidiary to Duraflame, Inc.
The new brand of wood-wax firelogs quickly revolutionized what people burned in their fireplaces. The firewood alternative struck a chord with consumers with its convenience and cleaner burning benefits compared to firewood.
From 1978-1982, Cal Cedar produced duraflame® firelogs and firestarters for a national consumer packaging goods company who sold and distributed the products until 1982. By 1986 Duraflame, Inc. was established as an independent corporation, no longer a subsidiary of Cal Cedar, and began direct sales of the duraflame® brand.
In 1997, Duraflame, Inc. acquired Toronto based Monto Industries, Ltd and its flameglo brand, and renamed the company to Maple Leaf Firelog, Inc. Two years later, it acquired Canadian Firelog, Ltd in British Columbia and the Hearth-fire brand, expanding their production capacity and market base.
To serve the growing market for fireplace fuels and to improve logistic efficiencies in the United States, Duraflame kicked off the 21st century by building an Eastern firelog factory in Somerset, KY.
Duraflame, Inc. acquired Cowboy Charcoal Company in Kentucky, to expand its brand and product offerings to the grilling fuels market. Cowboy operates wood and charcoal manufacturing facilities in Albany and Monticello, KY.
In 2008 Duraflame looked to diversify its product offering portfolio, and began licensing its brand name to Twin-Star International for electric fireplaces and heaters.
Duraflame, Inc. acquired Timberland Forest Products, Inc. to expand operations into wood products.
Duraflame, Inc. continues to grow its position in the cooking woods market by acquiring W W Wood, Inc. in Pleasanton, TX in 2016, Barbeque Wood Flavors, Inc. in Ennis, TX in 2017, and B&B Charcoal in Waelder, TX 2021.
2022 marks the 50th anniversary of the duraflame® brand. Since 1972, duraflame® has become a household name, bringing people together and resounding the company’s commitment to convenience, quality and innovation. To commemorate the event, retro edition packaging pays homage to the legacy and nostalgia that still resonates with the brand today.
At Duraflame, every day we work to be worthy of our brands, be open to the ideas of others, and to always do the right thing. We embrace a spirit of entrepreneurialism and constantly challenge ourselves to try new things.
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