About Us

AMERICA'S FIRELOG BRAND LEADER

We help people slow down and share the good times. For over 50 years, Duraflame has brought convenient, reliable, easy to light firelogs, firestarters and barbecue products to customers around the world.

Duraflame

A BRIEF OVERVIEW

Duraflame is America's firelog brand leader, offering a wide variety of fire-related products, including firelogs, firestarters and barbecue products. For 50 years, the duraflame® brand has proven its leadership in the fireplace fuel category and its commitment to millions of loyal customers. We consistently deliver innovative products that meet the highest standards in quality, convenience, reliability and environmental sustainability. We help people Start Something Good® by slowing down and sharing the good times.


A close up of a green leaf on a yellow background.
Fact 1

Burning of Duraflame firelogs saves 1.2 million trees from use as firewood each year.

A pile of wood sawdust on a yellow background.
Fact 2

Duraflame wood-wax firelogs were invented to recycle leftover sawdust from manufacturing wood for pencils.

A blue tape measure is on a yellow background.
Fact 3

If you line up the logs we produce in one year end-to-end, they'd stretch from San Francisco to Hong Kong and back.

Our History

A BLAZING SUCESS

Duraflame’s history of firelog innovations have enhanced the way people around the world enjoy one of mankind’s most vital discoveries. 

A package of a single california cedar firelog from 1968on a white background.

1968 - FIRST FIRELOG CREATED

California Cedar Products Co developed the first duraflame firelog by recycling sawdust from its wood manufacturing operations and blending it with petroleum wax to create a new type of fireplace fuel.

A package of the first duraflame firelog from 1972 on a white background

1972- INTRODUCED TO THE MARKET

The duraflame firelog revolutionized fireplace fuel with its convenience and cleaner burning benefits compared to wood.

A white card with the brand name duraflame on it established 1986

1986 - DURAFLAME, INC. ESTABLISHED

Rising firelog sales led to the creation of Duraflame, Inc. and the firelog industry, which now generates $250 million in annual retail sales.

A black and white ul logo for Underwriters Laboratories (aka UL) registered logo

1990 - UL SAFETY STANDARDS ESTABLISHED

Duraflame leads industry effort, initiating communications and government relations program to promote low emissions benefits of firelogs and establishes UL safety standards for firelogs.

2000 - EASTERN FIRELOG FACTORY OPENED

Duraflame opens Eastern firelog factory in Somerset, KY to serve the growing market for firelogs and to improve logistic efficiencies.

2001 - CRACKLEFLAME INTRODUCED

Duraflame introduces the Crackleflame® firelog, using a patented formula to create soothing crackling sounds, enhancing the fire experience.

2004 - FIRST ALL-NATURAL FIRELOG

Duraflame's mission led to the first firelog made with all-natural, renewable materials, improving the carbon footprint and minimizing air quality impacts, allowing consumers to burn and breathe easy.

2004 - CHARCOAL PRODUCTS INTRODUCED

Duraflame extends the brand name to a new offering of duraflame® charcoal products. 

2007 - 100% RENEWABLE FIRELOGS INTRODUCED

Duraflame's new patented formula, made from 100% renewable resources, is now used in various firelog and firestarter products, further reducing consumers' environmental impact.

2008 - THE NEXT GENERATION OF FIRE

Duraflame introduces stax® Firelogs, which look, stack and perform like real firewood, but are made from 100% renewable resources, clean burning and use fewer resources than a typical wood fire.

2010 - AN ONGOING TRADITION OF INNOVATION

Duraflame continues to innovate with new products like premium duraflame® Gold Firelogs and multi-functional duraflame® stix® firelighters, enhancing the fire experience.

2011 - A FIRE FOR ROASTING

Duraflame introduces Campfire Roasting Logs, specially formulated for roasting and cooking. They stack and burn like wood, creating hot, glowing coals safe for roasting marshmallows, hot dogs, and other campfire foods.

2018 - CHANGING WITH THE TIMES

Duraflame introduces a new, versatile Crackleflame Indoor Outdoor firelog, specially formulated for use indoors and out.

2019 - A FIRE FOR EVERY NIGHT

Duraflame develops a quick lighting firelog that burns with big flames for an ideal burn time to fit any evening or activity.

2020 - EASY OUTDOOR FIRES

To address the growing interest in outdoor lifestyles, Duraflame introduces OUTDOOR firelogs, 100% renewable logs specially designed for outdoor use and tested for roasting campfire food.

2022 - 50TH ANNIVERSARY OF THE DURAFLAME BRAND

Duraflame celebrates 50 years of bringing people together and illuminating homes with a legacy of convenience, warmth, and dedication to the environment. 

CLICK HERE TO WATCH VIDEO

1968 - FIRST FIRELOG CREATED

California Cedar Products Co developed the first duraflame firelog by recycling sawdust from its wood manufacturing operations and blending it with petroleum wax to create a new type of fireplace fuel.

1972- INTRODUCED TO THE MARKET

The duraflame firelog revolutionized fireplace fuel with its convenience and cleaner burning benefits compared to wood.

1986 - DURAFLAME, INC. ESTABLISHED

Rising firelog sales led to the creation of Duraflame, Inc. and the firelog industry, which now generates $250 million in annual retail sales.

A package of a single california cedar firelog from 1968on a white background.

1968 - FIRST FIRELOG CREATED

California Cedar Products Co developed the first duraflame firelog by recycling sawdust from its wood manufacturing operations and blending it with petroleum wax to create a new type of fireplace fuel.

A package of the first duraflame firelog from 1972 on a white background

1972- INTRODUCED TO THE MARKET

The duraflame firelog revolutionized fireplace fuel with its convenience and cleaner burning benefits compared to wood.

A white card with the brand name duraflame on it established 1986

1986 - DURAFLAME, INC. ESTABLISHED

Rising firelog sales led to the creation of Duraflame, Inc. and the firelog industry, which now generates $250 million in annual retail sales.

1990 - UL SAFETY STANDARDS ESTABLISHED

Duraflame leads industry effort, initiating communications and government relations program to promote low emissions benefits of firelogs and establishes UL safety standards for firelogs.

2000 - EASTERN FIRELOG FACTORY OPENED

Duraflame opens Eastern firelog factory in Somerset, KY to serve the growing market for firelogs and to improve logistic efficiencies.

2001 - CRACKLEFLAME INTRODUCED

Duraflame introduces the Crackleflame® firelog, using a patented formula to create soothing crackling sounds, enhancing the fire experience.

2004 - FIRST ALL-NATURAL FIRELOG

Duraflame's mission led to the first firelog made with all-natural, renewable materials, improving the carbon footprint and minimizing air quality impacts, allowing consumers to burn and breathe easy.

2004 - CHARCOAL PRODUCTS INTRODUCED

Duraflame extends the brand name to a new offering of duraflame® charcoal products. 

2007 - 100% RENEWABLE FIRELOGS INTRODUCED

Duraflame's new patented formula, made from 100% renewable resources, is now used in various firelog and firestarter products, further reducing consumers' environmental impact.

2008 - THE NEXT GENERATION OF FIRE

Duraflame introduces stax® Firelogs, which look, stack and perform like real firewood, but are made from 100% renewable resources, clean burning and use fewer resources than a typical wood fire.

2010 - AN ONGOING TRADITION OF INNOVATION

Duraflame continues to innovate with new products like premium duraflame® Gold Firelogs and multi-functional duraflame® stix® firelighters, enhancing the fire experience.

2011 - A FIRE FOR ROASTING

Duraflame introduces Campfire Roasting Logs, specially formulated for roasting and cooking. They stack and burn like wood, creating hot, glowing coals safe for roasting marshmallows, hot dogs, and other campfire foods.

2018 - CHANGING WITH THE TIMES

Duraflame introduces a new, versatile Crackleflame Indoor Outdoor firelog, specially formulated for use indoors and out.

2019 - A FIRE FOR EVERY NIGHT

Duraflame develops a quick lighting firelog that burns with big flames for an ideal burn time to fit any evening or activity.

2020 - EASY OUTDOOR FIRES

To address the growing interest in outdoor lifestyles, Duraflame introduces OUTDOOR firelogs, 100% renewable logs specially designed for outdoor use and tested for roasting campfire food.

2022 - 50TH ANNIVERSARY OF THE DURAFLAME BRAND

Duraflame celebrates 50 years of bringing people together and illuminating homes with a legacy of convenience, warmth, and dedication to the environment. 

CLICK HERE TO WATCH VIDEO

1968 - FIRST FIRELOG CREATED

California Cedar Products Co developed the first duraflame firelog by recycling sawdust from its wood manufacturing operations and blending it with petroleum wax to create a new type of fireplace fuel.

1972- INTRODUCED TO THE MARKET

The duraflame firelog revolutionized fireplace fuel with its convenience and cleaner burning benefits compared to wood.

A package of a single california cedar firelog from 1968on a white background.

1968 - FIRST FIRELOG CREATED

California Cedar Products Co developed the first duraflame firelog by recycling sawdust from its wood manufacturing operations and blending it with petroleum wax to create a new type of fireplace fuel.

1972- INTRODUCED TO THE MARKET

The duraflame firelog revolutionized fireplace fuel with its convenience and cleaner burning benefits compared to wood.

1986 - DURAFLAME, INC. ESTABLISHED

Rising firelog sales led to the creation of Duraflame, Inc. and the firelog industry, which now generates $250 million in annual retail sales.

1990 - UL SAFETY STANDARDS ESTABLISHED

Duraflame leads industry effort, initiating communications and government relations program to promote low emissions benefits of firelogs and establishes UL safety standards for firelogs.

2000 - EASTERN FIRELOG FACTORY OPENED

Duraflame opens Eastern firelog factory in Somerset, KY to serve the growing market for firelogs and to improve logistic efficiencies.

2001 - CRACKLEFLAME INTRODUCED

Duraflame introduces the Crackleflame® firelog, using a patented formula to create soothing crackling sounds, enhancing the fire experience.

2004 - FIRST ALL-NATURAL FIRELOG

Duraflame's mission led to the first firelog made with all-natural, renewable materials, improving the carbon footprint and minimizing air quality impacts, allowing consumers to burn and breathe easy.

2004 - CHARCOAL PRODUCTS INTRODUCED

Duraflame extends the brand name to a new offering of duraflame® charcoal products. 

2007 - 100% RENEWABLE FIRELOGS INTRODUCED

Duraflame's new patented formula, made from 100% renewable resources, is now used in various firelog and firestarter products, further reducing consumers' environmental impact.

2008 - THE NEXT GENERATION OF FIRE

Duraflame introduces stax® Firelogs, which look, stack and perform like real firewood, but are made from 100% renewable resources, clean burning and use fewer resources than a typical wood fire.

2010 - AN ONGOING TRADITION OF INNOVATION

Duraflame continues to innovate with new products like premium duraflame® Gold Firelogs and multi-functional duraflame® stix® firelighters, enhancing the fire experience.

2011 - A FIRE FOR ROASTING

Duraflame introduces Campfire Roasting Logs, specially formulated for roasting and cooking. They stack and burn like wood, creating hot, glowing coals safe for roasting marshmallows, hot dogs, and other campfire foods.

2018 - CHANGING WITH THE TIMES

Duraflame introduces a new, versatile Crackleflame Indoor Outdoor firelog, specially formulated for use indoors and out.

2019 - A FIRE FOR EVERY NIGHT

Duraflame develops a quick lighting firelog that burns with big flames for an ideal burn time to fit any evening or activity.

2020 - EASY OUTDOOR FIRES

To address the growing interest in outdoor lifestyles, Duraflame introduces OUTDOOR firelogs, 100% renewable logs specially designed for outdoor use and tested for roasting campfire food.

2022 - 50TH ANNIVERSARY OF THE DURAFLAME BRAND

Duraflame celebrates 50 years of bringing people together and illuminating homes with a legacy of convenience, warmth, and dedication to the environment. 

CLICK HERE TO WATCH VIDEO
Innovations

THE MODERN FIRE FORMULA


Duraflame’s 50 years of scientific brainpower and innovative research into manufacturing easy-start, cleaner burning firelogs make building a fire simple for a new generation.




Development

Duraflame scientists are constantly evaluating new raw material resources and engineering solutions to improve product quality. They're also dedicated to the pursuit of the next innovation that will enhance the consumer's experience with their hearth or grill.




Testing

Duraflame conducts hundreds of tests to ensure the quality and top performance of its firelogs and firestarters. Duraflame employs advanced lab equipment and techniques to evaluate and improve performance of the company's products.




Emissions Evaluation

Duraflame is one of the few companies in the hearth products industry that uses sophisticated in-house emissions testing equipment to regularly evaluate and reduce emissions from its products.


PERFECT FLAMES FUELED BY SCIENCE

A black and white drawing of an atom on a white background.
A black and white drawing of a recycling symbol on a white background.
A black and white drawing of an ear listening on a white background.
A black and white drawing of a camera recording a live fire.
A black and white drawing of a tree with a drop of oil coming out of it.
A black and white drawing of a graph measuring flame height with a check mark next to it.